Case Study: Scaling Amazon Sales While Maintaining Efficiency
Client Overview:
A growing food eCommerce brand was looking to scale its Amazon store but struggled with maintaining efficiency while increasing sales. The brand had an existing PPC strategy but needed a more structured and optimized approach to maximize its return on investment.
Challenges:
- Limited Growth in Organic Sales: Despite a TACOS of 10.99%, the brand was overly reliant on PPC, restricting overall profitability.
- Underutilized Advertising Budget: With only $8,160.92 spent on ads, the campaigns were not optimized for scaling.
- Inconsistent Conversions: While PPC sales were decent at $34,933.11, the campaigns lacked a strong structure to sustain profitability at higher budgets.
- Scaling Hesitation: The brand wanted to grow but feared that increasing ad spending would lead to diminishing returns.
PPC BEFORE
Solutions Implemented:
- Strategic Budget Reallocation: We gradually increased ad spend to $11,837.01 while keeping ACOS stable at 25.78%, ensuring controlled scaling.
- Advanced Keyword Strategy: Implemented broad, phrase, and exact match keywords, reducing wasted ad spend and improving conversion rates.
- Enhanced Product Listings: We optimized product descriptions, A+ Content, and images, leading to higher organic search visibility.
- Campaign Restructuring: Shifted focus towards high-performing ASINs and utilized a mix of Sponsored Products, Sponsored Brands, and Sponsored Display Ads for better reach.
- Competitive Analysis: We analyzed competitor strategies and adjusted bids accordingly to capture more market share.
PPC AFTER
Results After Implementation:
- Sales Growth: Total sales increased from $74,241.47 to $114,308.05, showcasing the effectiveness of the scaling approach.
- Increased PPC Sales: PPC-driven sales grew from $34,933.11 to $45,905.08, proving the optimized campaigns were generating more revenue.
- Stable ACOS: ACOS increased slightly from 23.36% to 25.78%, but the revenue growth far outweighed the ad spend rise.
- Improved TACOS: TACOS dropped from 10.99% to 10.36%, indicating better organic ranking and a healthier balance between ad-driven and organic sales.
Conclusion:
This case study proves that with a well-structured PPC strategy, strategic ad spend increases, and listing optimization, it is possible to scale revenue while maintaining efficiency. The key was maintaining a strong balance between PPC and organic growth while continuously optimizing campaign performance.
Why Choose Sellvex?
Improving your Amazon listings can be challenging, especially when juggling multiple business responsibilities – that’s where Sellvex comes in. We take the burden off your shoulders, allowing you to focus on growing your business while we handle everything from full account management and PPC optimization to listing enhancement, SEO, and strategic growth planning. Our team of Amazon experts leverages data-driven strategies to create high-converting product pages that boost visibility, drive traffic, and maximize sales. Whether you’re looking to scale, rank higher in search results, or optimize your ad spend, Sellvex is your go-to partner for comprehensive Amazon success. Let us help you dominate the marketplace – contact us today!
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