Boosting Sales While Reducing ACOS And TACOS
Sales Before
Sales After
Client Overview:
A UK-based eCommerce brand was facing high advertising costs and stagnant growth. Despite consistent efforts, their campaigns struggled with inefficiencies, leading to an unsustainable ACOS of 58.44%. The client wanted to scale revenue while making their advertising spend more efficient.
Challenges:
- High ACOS & Inefficient Ad Spend: With an ACOS of 58.44%, a significant portion of PPC spend was not generating a sufficient return.
- Low Conversion Rate: Many clicks were not converting into sales, leading to wasted ad spend.
- Limited Organic Sales: With a TACOS of 15.86%, the brand was overly reliant on PPC rather than organic visibility.
- Lack of Ranking Strategy: The brand was not leveraging keyword ranking techniques, making it difficult to scale profitably.
PPC BEFORE
Solutions Implemented:
- Sponsored Brand Video (SBV) Campaigns: Introduced engaging video ads to capture customer attention, improve CTR, and increase conversion rates.
- Root Keyword Broad Modifier Campaigns: Targeted high-intent keywords using broad match modifiers to increase relevant traffic and reduce wasted spend.
- Fixed Bid Ranking Campaigns: Focused on high-performing keywords using fixed bidding strategies to improve rankings and organic sales.
- Lightning Deals for Conversion Boosts: Strategically ran Lightning Deals to increase sales velocity, which further improved organic rankings.
- Competitor Targeting & Placement Optimization: Optimized bid placements to capture competitor traffic and convert customers effectively.
- Ongoing A/B Testing: Consistently tested ad creatives, product images, and descriptions to enhance engagement and conversions.
PPC AFTER
Results After Implementation:
- Revenue Surge: Total sales increased from £11,403.73 to £20,307.96, showcasing nearly double the revenue with a minimal budget increase.
- Improved PPC Sales Contribution: PPC-driven sales grew from £3,094.18 to £7,330.16, proving the success of optimized campaigns.
- Significant ACOS Reduction: ACOS dropped from 58.44% to 25.19%, making advertising more profitable.
- Drastically Lowered TACOS: TACOS fell from 15.86% to 9.09%, demonstrating stronger organic performance and sustainable growth.
Conclusion:
By integrating advanced PPC strategies like SBV campaigns, fixed bid ranking, and root keyword broad modifiers – along with leveraging Lightning Deals – the brand achieved significant sales growth while reducing ad inefficiencies. This case study highlights how a well-executed advertising approach can drive sustainable, scalable results.
Why Choose Sellvex?
Improving your Amazon listings can be challenging, especially when juggling multiple business responsibilities – that’s where Sellvex comes in. We take the burden off your shoulders, allowing you to focus on growing your business while we handle everything from full account management and PPC optimization to listing enhancement, SEO, and strategic growth planning. Our team of Amazon experts leverages data-driven strategies to create high-converting product pages that boost visibility, drive traffic, and maximize sales. Whether you’re looking to scale, rank higher in search results, or optimize your ad spend, Sellvex is your go-to partner for comprehensive Amazon success. Let us help you dominate the marketplace – contact us today!
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